This small square plot of land is a privately owned beach. If you go to the beach in Italy, 99% of the time it will be a private one.You must pay to get in. Then you must pay extra to rent a chair, umbrella, towel, cabana or buy a bottle of water, lunch, or sunblock. It's an amazing money maker because everybody wants to go to the beach. You could spend between 5 and 30 Euros per person but your entrance fee covers you for the whole day until closing time. But don't leave, there is no re-entry. Also, No dogs allowed.