If you don't, yet, know what Geox is I will spread the word. They are a revolutionary brand of shoes started by an Italian man called Mario Moretti Polegato, who was already from a wealthy wine making family. Mario was susposta take over the wine business but he had ideas of his own. He believes, and I have to agree, that feet even when wearing shoes should breathe. And so Mario invented a shoe with a ventilation system for shoes and Geox was born. The name Geox was created from a mixture between the Greek word “geo” (earth, on which we all walk), and “x”, a letter-element symbolizing technology. So not only are they comfortable and breathable but because they are Italian, they are also beautiful! 
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