How Did Etsy Get it's Name?

Every wonder how Etsy go its name? Well, wonder no more! Rob himself (Etsy pioneer) had said in an interview that it came from this 1963 Fellini movie 8 1/2: "Asa Nisi Masa" Nisi=Etsy. I know it's a bit of a stretch but inspiration does come from the strangest places. But not at all strange that it came from an Italian..hehe...

On another Etsy note I thought I would share with you what was my fastest selling item (also something Italian). This purple closhe hat sold in under 30 minutes. Was it the item? Was it the pictures? Was it the color? You decide. (I'm just grateful)